Rate your stay: Strategies hospitals can consider to improve patient experience
by Christine Chang, Research Manager, Deloitte Center for Health Solutions, Deloitte Services LPIn the past, customer experience in many hospitals focused predominantly on the high end of the market: concierge medicine and VIP patients. But customer experience isn’t just a marketing tool and revenue generator focused on providing more cable channels and comfortable chairs to the top one percent. Today, hospitals should consider thinking about the customer experience more broadly – from how patients experience health care even before the point of care,
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