Four market realities new pharmaceutical commercial models should consider addressing
by Jeff Ford, Principal, Deloitte Consulting LLP, Principal, Deloitte Consulting LLPThe US pharmaceutical industry’s commercial market has historically been the Wild West. Under a fee-for-service environment, physicians and their patients made many of the care decisions with few restrictions. However, the changing health care landscape, including the move to a value-based health care system, has changed the ability of manufacturers to drive growth through the lever of price.
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