Consumer interest in mobile health (mHealth) is strong and its potential to improve health care is high. Despite this interest, however, Deloitte’s 2013 Survey of US Health Care Consumers shows that consumer adoption of mobile health technologies remains limited. And yet, the tools for mHealth are already in consumers’ hands – nine in 10 Americans own a cell phone; over half of these are smart phones.1 One in three uses their phone to look for health information.2 Consumers are comfortable with mobile-enabled shopping, travel, and banking so, why not health care?
1 Pew Internet and American Life Project. Health Online 2013. January 15, 2013.
2 Pew Internet and American Life Project. Mobile Health 2012. November 8, 2012.
Infographic based on findings from the Deloitte 2013 Survey of US Health Care Consumers.