It was so prevalent, so everyday that most of us (well, at least most of us old enough to live through the time), never really even thought about it. From Father Knows Best to Leave It To Beaver to even All In The Family (Archie Bunker’s family if you recall), it was a given. And systems of society were built around it. (If you’d like a little trip down memory lane, just go to: http://en.wikipedia.org/wiki/Father_Knows_Best, http://en.wikipedia.org/wiki/Leave_it_to_Beaver, and http://en.wikipedia.org/wiki/All_in_the_Family.)
What, pray tell, is the ‘given’? A traditional family structure where dad went off to work and mom stayed home, running the household and raising the children. Nearly two-thirds of American households in past generations fit this model.
But, my oh my, have times changed. Today, only 17 percent of U.S. households fall into this traditional model, which makes most of us nontraditional, I guess. (Yep, I’m one of the 83% in the nontraditional family structure camp.) And if you think about it, a whole crop of consumer products and services has responded in kind. There are lots of day care centers, more restaurants than ever (did you know that Americans now spend half of their food budgets eating out?), merry maid services, easy-to-put-on-the-table packaged meals, dog walking services, and on and on all targeting this new family normal.
But there is one laggard in the group—one really big, giant part of U.S. society that hasn’t quite grasped this yet. And chances are that if you’re reading this blog, you are a part of it: big business. The very organizations that you and I and, well, millions of us work for, the companies who contrarily produce goods and services to serve this new reality, aren’t themselves organized to structurally respond to it. Not-a-one.
There have been some who have made dents, but not-a-one has structurally changed their traditional workplace (think a continual climb up the corporate ladder, 40 or so hours a week, in the office (no matter how long your commute), breaks in employment only for a few and by exception, etc.) to align with the nontraditional needs that most of us have today. Many are well-intentioned for sure, doing things ‘on the margin’ like flexible work arrangements (that carry their own baggage as many of us well know!), some telecommuting (particularly on Fridays), etc. but no one has figured out that, well, the workforce has changed forever, and now, too, must the workplace.
We think it’s a worthy cause to take on—and it’s about time that someone did something so that concepts like off-ramps and opt-ins don’t have to be part of our realities. Whatta ya think? Is it worth it? Could it ever be?
Cathy
By blogger Cathy Benko, Deloitte LLP
